Twitter does make money, after all

Published on 27 December 2009 by Alex Dumitru in Social Media

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Probably the biggest question after Twitter got some exposure was how would it monetize without disturbing its users. After this questions, lots of answers came, though none of them was even close to the real answer, at least none I’m aware of. Bloomberg just announced that Twitter did make profit this year from its partnership with Google and Microsoft, cashing in about $25 million. What did Twitter have to do for the $25 million ? Nothing that could really disturb its users. According to me, Twitter made one of the best deals I’ve ever heard of. They allowed Bing and Google include Twitter’s updates in their search results, which can only mean more traffic and exposure.

Twitter money

Twitter money

I’m an entrepreneur, webmaster and internet marketer, all at the same time and if someone would pay me to allow him bring me exposure, I wouldn’t be able to refuse him. And that’s exactly what Twitter did. In my opinion, I don’t think this will be Twitter’s biggest income stream, because from this deal, at least, it didn’t make a huge amount, but it’s been an excellent deal.

I’ve always admired Twitter’s founders for what they did and for making an application that looked stupid to be used by so many people. They managed to get people’s trust even if thousands of people were pointing at their application as being stupid and totally useless.

image credit: Halfway Nerdy

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