Microsoft tried to join the URL shortening boat, but fell into the water…again

Bing Fail

The URL shortening craze started once Twitter began using TinyUrl.com to shorten all the url in tweets. When people noticed there’s going to be a lot of traffic headed to the URL shorteners, everybody made one, because it’s extremely simple. Like always, the ones who provided better services, advertised better and had more connections earned a bigger piece of the market share, and Bit.ly even took TinyUrl.com’s place and became Twitter’s default URL shortener.

Lately, some of the biggest websites out there set up URL shortening services for their own websites, like StumbleUpon ( su.pr ), Google ( goo.gl ), Youtube ( youtu.be ), and many more. Of course Microsoft couldn’t stay out of it and, of course, they failed at it. A few days ago they announced their own URL shortening for Bing, which is actually 1 character LONGER than Bing.com. Their new “URL shortener” is Binged.it and it might do a great job at making their URLs longer.

I’ve been thinking for the last few years how can Microsoft fail so many times, considering it’s one of the biggest corporations in the world and theoretically it has hundreds or even thousands of professionals in its domain of activity. I sincerely can’t find a reasonable answer to my question. All I can think of is they really don’t care about the company they work for and they do their job only to be done and for the salary.

Of course this is not one big mistake, but it’s a really funny one.

What do you think about it ?

image credit: Dynamoo