How I Easily Got Over 17,000 Email Subscribers in Just 6 Weeks

A few months ago I became desperate on having more returning visitors on my blog so I started finding solutions. While one of them was to focus on better, more quality content, the other one was about increasing the subscriber base. Until then, I did only have about 1,000 subscribers and I was very disappointed about it.

I knew that I had to find something I had to offer to my readers in order to subscribe, though I didn’t know what, because I am talking about a technology blog. Fortunately for me, a lot of game producers began launching beta games and a writer of mine managed to get his hands on a few thousand beta keys.

I’ve checked out the other blogs to see what were they doing with those beta keys and figured that they were doing it all wrong. Everybody was offering beta keys to anyone who commented on that post, so they were getting next to nothing from that.

Then I thought about giving a beta key to everyone who subscribed to my email newsletter and I’ve set up a small subscription form. After that, I’ve got my writer to write the posts and offer the beta keys and I’ve wrote a nice call-to-action text inviting them to subscribe to our newsletter in order to get a free beta key.

Shortly after that we ran out of beta keys and we hardly managed to get a few thousand more to be able to keep our readers satisfied. I have to say that our subscriber base started to increase immediately and would have continued like this if the games didn’t come out of beta. In just 6 weeks I managed to increase my email subscribers by 17,000 and this means a lot to returning visitors. Also my traffic increased dramatically, because now there are 17,000 more people who receive daily emails with my posts. Unfortunately now I can’t continue like that because I don’t have such a good product to offer them in exchange for subscribing. Though since that day I continue finding solutions and offering them a lot of different rewards just to test, but nothing worked as well as that.

What I’m trying to say is that you have to find working solutions for everything you want to achieve and that there is always an easy and very good working solution. So keep researching and testing if you want to achieve your goals.

I will continue with a long series of posts on how I managed to create a lot of successful blogs that counted over 100 million visits until now and continue growing like mad. I suggest you to subscribe to my RSS feed or newsletter if you want to get more interesting posts like this one. New, more in-depth posts are to come !

  1. I think that this was more luck rather than a strategy… it just happened to get those beta keys and the good idea was what how to use them to increase your subscribers base but at the beginning it was luck :)

  2. Congrats Alex! Awesome numbers :)

    I like the idea of offering an incentive. It motivates readers to want to subscribe and it’s obvious you provided a sweet deal with the beta key.

    Thanks for sharing.

    Ryan

    • That’s what most bloggers do, when offering free ebooks for people subscribing. The only difference is that everyone was searching for the beta keys, while this doesn’t happen to the ebooks :)

      • Speaking of free eBook, I will create another one and for sure (it’s free!). The only eBooks that are not free are from the Warriors (WSO), but they are real internet marketers there with lots of subscribers and sales too.

  3. Alex, these are awesome numbers, congratulations. The only problem I would have is that in the end people might have subscribed JUST for the bet key and might never return on that site. I would rather have a small increase in the subscriptions (not that I really care about that), but to know these people are receiving my updates because they like my posts and not to download something. I have subscribed to few blogs recently too (as mentioned in another comment, I don’t read RSS, I bookmark good blogs) just to get their ebook. In many cases, the moment I saw a “follow up” in their emails, I unsubscribed. It’s indeed a ‘spam’ email address I am using, but I don’t want to get flooded daily with hundreds of emails just because it happens to visit tens of blogs daily.

    • You are right and I’m sure a lot of them done it only for the product, though I’m sure there are still many who read my emails and come to the website.

      On the other side, I do just like you. I use especially created email addresses when I need to sign up for something, because I know they will get full of spam.

  4. This is very interesting Alex. Very nice and I am really looking forward to your other upcoming posts about those blogs with over 100 million visitors!

  5. That was awesome Alex. If you can replicate that every month, you’ll be rich in no time! :D

  6. Hey Alex, This is amazing now you see what people do just to get something for free “free beta key” This is great because it gives me cool ideas of what I can do to increase my subscribers,

    Thank you

    Marios

  7. This was very useful advice, and it can be applied to different situations.

    For example, even if a blogger spends $100 on a prize (or finds something in their house to giveaway, etc.), they can set up a contest for readers to participate in. You can get them to subscribe in order to stay updated on the contest, and in the meantime also provide them with other perks so they stay subscribed once the contest is over.

  8. These numbers were truly awesome, and my charcoal is starting to meltdown! 17k subscribers, OMG! And you have lots of blogs to maintain? How many, and how did you overcome that challenge man? I wanna know. :)

  9. While we are discussing about topics relevant to How I Easily Got Over 17,000 Email Subscribers in Just 6 Weeks Alex Dumitru / Sandossu, Your new system will take a moment to setup, nonetheless it will do the job continuously. It will take good care of all of your current subscription requests and undeliverables and will store your subscriber’s info in a database for convenient accessibility.

  • Leave a reply