An online business is not about traffic numbers, but conversions and revenues, so don’t focus on getting as much traffic as you can, instead rely on quality. There are an infinite traffic sources and some of them are very cheap, while others are very expensive. You must think there must be a reason the prices differ so much and CPM for websites in the same niche can be very different.
Traffic quality is very important and you only need to focus on the traffic that converts, even if by conversion you mean an ad click, a lead or a sale. For example the traffic from most social networks is very poor and it converts badly, so why struggle with it if you aren’t earnings anything from ?
To make sure you don’t spend your time getting poor quality traffic, you need to track everything and only rely on what works. So even if you are promoting your website on social networks, do blog comments, forum posts, buy PPC advertising or banner advertising, make sure to track everything and stop wasting your time with things that don’t work for you. It doesn’t matter a method brings you a lot of traffic, track your conversions and make more landing pages so you can see which source gets you the best conversion rate.
I see a lot of people complaining that they have traffic, but make no money from it and don’t know why. And this is because all they do is look at the traffic numbers and expect to sell.
Along with tracking the quality of traffic, you need to do a lot of split tests and see what works best for you.
I’m very curious how do you track your traffic and if you spend your time getting useless traffic. Let me know.