Google has first unveiled Caffeine, the search engine’s new version, back in August, and now they are preparing to release it. Until now it has been available to test at a special page that it’s no longer available, as Google will start using the improved algorithms widely, starting with one datacenter. Caffeine doesn’t bring huge changes to the algorithm, though it will index pages faster and treat spam more severely. Unfortunately, the exact release date wasn’t disclosed and neither the datacenter it will go live on, though it shouldn’t be [...]

Today me and almost everyone I asked noticed changes in SERPs on a lot of keywords and the strange thing is that the positions have changed for almost all websites in the query and the quality, trusted ones went down with up to hundreds of positions, while new websites, with no inbound links jumped to the first positions. I talked a lot about this today with a lot of people and we didn’t manage to get to a conclusion, because if the SERP remains like this, Google’s relevancy ends today. [...]