The URL shortening craze started once Twitter began using TinyUrl.com to shorten all the url in tweets. When people noticed there’s going to be a lot of traffic headed to the URL shorteners, everybody made one, because it’s extremely simple. Like always, the ones who provided better services, advertised better and had more connections earned a bigger piece of the market share, and Bit.ly even took TinyUrl.com’s place and became Twitter’s default URL shortener. Lately, some of the biggest websites out there set up URL shortening services for their own [...]