I talked a lot about this today with a lot of people and we didn’t manage to get to a conclusion, because if the SERP remains like this, Google’s relevancy ends today. There are many querys where all quality websites went down and new, spam, and irrelevant websites took their place.

Considering the conditions and ways Google updated it’s SERPs today, I will have to call this the “Google Shaker”, because it seems like Google introduced the SERP in a shaker and shaked it.

“Google Shaker” seems to happen much more in local searches more than on Google.com. Until now I have seen many people complaining that Google.ro, Google.ru, and Google.co.uk is totally screwed up.

I thought all day at this and researched especially on Google.ro, being the country I live in and it might be a mistake, a Halloween joke or a test, because the SERPs definitely can’t remain this way. Other way, Google’s relevancy is gone, at least in those countries and a lot of CEOs will run mad, along with us, the SEOs, because our clients will be more than angry.

I would love to get your feedback on this and maybe we can find an explanation and a solution. Did Google really changed the algorithm in such a drastic way ?