Timely updates and corrections to information in evolving incidents. Admissions Fax: (301) 447-1658, Independent Study Program As with ICS, the JIS is as simple or complex as the needs of the situation. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Identify the purpose of what you are writing and start with the main message. Manages resources including supplies, personnel, and equipment. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Do you know what to do to protect yourself and your family? Walter Monsour: So, the message was managed extremely well. . The process for ensuring that a public information message was accurately conveyed is typically called: A. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. Disclosing information to the public in ways that are easy to find and use. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. For more information on the Public Information Officer training program, contact [email protected]. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. A goal that makes you stretch is good. Always connect with the Incident Commander before making any statement to the media. Successful blogs are compelling and current, and encourage interaction with readers. School, 43 Margaret St. . C. is presented as a bad example of public information management. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. . Evaluate the effectiveness of your campaign. Uses correct grammar and contains no spelling or punctuation errors. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. 1928 0 obj <> endobj Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. . FEMA IS-29: Public Information Officer Awareness Answers. Contact local, tribal, territorial, and State press associations to obtain media lists. Blogs are a good tool to use to communicate with your audience. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Your media list should be current, complete, and tailored to your organization. Social marketing is the use of commercial marketing principles to: A. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Emergency Manager jobs 33,535 open jobs Select it carefully and choose your background wisely. Supporting information can be described as: A. The Incident Command System is a fundamental element of emergency management. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Next you need to identifyhowyou will communicate. B. cause the intended audience to act on requests in the message. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Social media have changed how quickly information about a disaster is available. In the next lesson you will learn how to communicate effectively when an incident happens. The activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. Identify contacts and sources that are relevant to your organization. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Campaign topics can range from recruiting volunteers to fire safety. Score .9906. What do they already know about the topic? Announce events of interest to your community or share information about an incident. List the skills needed to be an effective PIO. For highly visible or controversial matters, it might be best to have a leader in the organization speak. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Practice talking in 5-second to 8-second sound bites. 3 Step Guide for Assistance. 1. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Resource Typing Definition for Response . The best approach is to meet with school officials early to determine when your program best fits their schedule. One that is completely out of reach is de-motivating. Use the media area for all media releases and conferences. Resident/Non-Resident, Trainer Program, etc. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Now that you have some tips for better writing, lets look at how to write a news release. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. What do you want people to know or do after hearing your message? Grab the attention of your readers so that they will continue reading. Tammy Kikuchi: I would say it, whatever expense it takes for your Public Information Officers to get the training, spend it. Describe the role of the PIO in an emergency. Recognize various legal aspects associated with emergencies and public information. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. or a non-emergency event. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Describe how to develop and execute a public awareness campaign. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. News releases are one of the most commonly used tools for PIOs. @8'_= J J0 A Federal structure designed for large-scale, multijurisdictional incidents B. Describe the target audiences for the PIO. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. What problems are you having in your community? Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. A secondary audience is elected or other officials such as Incident Commanders or emergency operations center managers who want an overview of emergency public information. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. This course should take approximately 7 hours and 25 minutes to complete. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Take a zombie apocalypse for example. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Avoid acronyms. D. is only useful on television infomercials. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B These sites make it easy to establish networks of contacts. They have access to the officials. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Describe the role and function of the PIO. Communication with internal agency personnel is A. not a role undertaken by a PIO. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Describe evolving media tools, including social media, for communication. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Television is the main source of news for Americans. B. C. only required when dictated by the Incident Commander. It can be taken alone or before Basic Public Information Officer Training (G290). In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. This process includes: Your goal statement expresses what you hope to achieve through your campaign. 0. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Describe the role of the Public Information Officer (PIO) in an emergency. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. (Incorrect), John enjoys boating, swimming, and fishing. The role of the PIO is the same regardless of the type or size of the event. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. %%EOF Mayor Holden: Sometimes you have to get your story out very quickly. Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. Serves in an ICS role 2. The PIOs primary responsibility to organizational leadership as an advisor is to: A. A media pool: Note: Media pools can cause disagreements among the media. (Passive). Tools to enhance the flow of public information are housed. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. Radio is a form of broadcast technology that has the following needs, advantages, and limitations. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Determine who your audience is, what they need to know, and what they already know. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Are there warnings or other critical messages to be communicated to the public? Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Did the message reach the targeted audience? Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. A social networking site is a great tool for: Now you know about the many tools available to get your message out. What events nationally and globally are in the news? Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Last name. This awareness-level training is suitable for new PIOs. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. Generally, there is no review before modifications are accepted. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. This course can provide a basic understanding of the PIO function for those new to the position. Under the ICS, the PIO works for: A. The role of the pubic information officer. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. With passive voice, the subject is thereceiverof the action. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. All of the above, 23. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. If you need to build an email list, consider including a place for people to sign up on your Web site. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. C. request additional assistance through the National Public Information Support Network. PIOs need to have a thorough understanding of the communities they serve. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. Lets review the different types of communication tools in more detail, starting with print media. Campaigns that combine a mix of media are more likely to be effective in influencing people. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Email. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. What is the community sentiment toward your organization or the issue? Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. One of the advantages of the Incident Command System (ICS) is: A. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. D. seek media release approval from the Communication Unit Leader., 24. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. Once again, we see a fire threatening our citizens and their homes. And thats not all. Describe how to effectively communicate orally and through written products. If you use an acronym, make sure your audience understands it. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Better yet is the number of people who call and request preparedness kits! (Unit 2), Describe the types of written products used in public information activities. You need to write to your audience. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Prepare a Go Kit filled with your tools, contact information, and other vital documents. . Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Blogs are Web sites that allow you to engage in a conversation with readers. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Many edits, however, can be made in real-time and appear almost instantly online. Access to the scene for information and images. AZ Department of Health Services Directors Blog. The message should be: How will you get the message to your audience? A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. The ability for readers to leave comments in an interactive format is an important part of many blogs. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. 95% B. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. . Do not be afraid to put bad news first if that is the message. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. C. Identify all the news media covering the area. They can be used for personal networking, professional networking, and sharing public information. All goals should have a target date for completion. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) Print medianewspapers and magazinesare the first type of mass media developed. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. 19. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Develop and pre-test materials C. Develop an action planD. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident.
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